Senior Customer & Community Marketing Manager

Our Customer and Community Marketing Manager, reporting to the Business to Business Marketing VP, will extend our market leadership by working with our customer base to leverage their success stories to build our company. In this position, you should be ready to roll up your sleeves in a highly leveraged, powerful individual contributor role that will have high impact on the company’s strategy and market presence while making a direct impact on our growth.

Duties and Responsibilities:

• Identify, recruit, and nurture client advocates for Move
• Capitalize on the success of those client advocates by telling their story to ultimately help drive both direct and influenced revenue
• Manage customer marketing references for activities including PR, AR, demand generation, events and more; establish and develop relationships with stakeholders in key Move customer accounts to achieve this.
• Work with Move leadership team across marketing, sales and services teams to identify appropriate reference accounts and success stories
• Work with key stakeholders to help them “tell and sell” their story in a way that meets their requirements while also evangelizing Move, including through events and other forums
• Identify and manage the process for developing customer consumable assets (e.g. whitepapers, case studies, etc.) as well as “sales enablement” tools and materials from these customers and their success stories.
• Act as program manager for Broker and Agent Team advocacy councils, which includes the recruiting of customers, management of council events and programs, including both a yearly event as well as creating a year-long program to communicate and collaborate with these groups
  • Leverage this group for both evangelizing and growing Move’s presence within their representative companies as well as use the group for executive level feedback on Move’s products and messaging
• Leverage social media and community marketing to build, sustain and activate client advocacy groups; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, TechSavvyAgent.
• Execution of all social advocacy activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for Move advocacy groups
• Communicating in a professional, but unique social media “voice” for each group; directly aligned with the clients’ and Move’s thought leadership and content platform
• Be a member of the team that will evolve Marketing.realtor.com, TopProducer.com, Tigerleads.com, TechSavvyAgent.com – and other Move public communities – into a network of robust communities that makes Move a showcase in our industry

Education, Skills and Experience:

• BA/BS degree
• 7+ years relevant experience in building customer relationships and reference programs for enterprise software companies
• Expertise in enterprise software: social software and real estate industry expertise a plus
• Demonstrated ability to build relationships with customers and manage customer-related programs, both in-person and virtual events and other programs.
• Proven ability to work with various groups across departments within a company

Cultural Requirements

• Possesses strong communication skills, enjoys working with customers and partners, and able to influence key stakeholders throughout the company for effective execution
• Results-oriented team player, collaborator, and relationship builder whose infectious can-do attitude inspires others; encourages great performance in a fast-moving environment
• Thrives in a changing environment and is excited by the chance to play a large role in strategic development and delivery
• Committed to the value of online collaboration and ensuring our clients are successful; we love seeing hunger and ambition
• Works with a minimum of supervision; capable of strategically prioritizing multiple tasks in a proactive manner