Senior Customer & Community Marketing Manager

Our Senior Customer & Community Marketing Manager, reporting to the Business to Business Marketing VP, will extend our market leadership by working with our customer base to build our social voice within the community of real estate brokers and their agents. Key to this will be to create a networking community around our present broker and agent customers who have had success with our B2B solutions. In this role you should have in depth experience in communicating to real estate agents and brokers through social channels, ability to speak their language with authority, and ease in responding to social chatter on industry topics that are relevant to real estate brokerage.

A thorough working knowledge of managing these techniques for both paid promotions and intelligent leveraging of relationships in context with key social media is a prerequisite.

Duties and Responsibilities:

• Identify, recruit, and nurture client advocates for Move
• Capitalize on the success of those client advocates by telling their story to ultimately help drive both direct and influenced revenue
• Work with Move leadership team across marketing, sales and services teams to identify appropriate reference accounts and success stories
• Curate the customer voice for our various products including realtor.com / Top Producer / FiveStreet TigerLead on our own social media platform and other social media and respond to both positive and negative comments directed to our company or products from agents and brokers
• Act as program manager for Broker and Agent Team advocacy councils, which includes the recruiting of customers, management of council events and programs, including both a yearly event as well as creating a year-long program to communicate and collaborate with these groups
  • Leverage this group for both evangelizing and growing Move’s presence within their representative companies as well as use the group for executive level feedback on Move’s products and messaging
• Leverage social media and community marketing to build, sustain and activate client advocacy groups; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, TechSavvyAgent.
• Communicating in a professional, but unique social media “voice” for each group; directly aligned with the clients’ and Move’s thought leadership and content platform
• Be a member of the team that will evolve Marketing.realtor.com, TopProducer.com, Tigerleads.com, TechSavvyAgent.com – and other Move public communities – into a network of robust communities that makes Move a showcase in our industry

Education, Skills and Experience:

• Previous engagement with the real estate brokerage and agent community
• In depth experience in the development and execution of organic and sponsored messaging specifically addressing the business needs of real estate professionals
• BA/BS degree
• Expertise in enterprise software: social software and real estate industry expertise a plus
• Demonstrated ability to build relationships with customers and manage customer-related programs, both in-person and virtual events and other programs.
• Proven ability to work with various groups across departments within a company

Cultural Requirements

• Possesses strong communication skills, enjoys working with customers and partners, and able to influence key stakeholders throughout the company for effective execution
• Results-oriented team player, collaborator, and relationship builder whose infectious can-do attitude inspires others; encourages great performance in a fast-moving environment
• Thrives in a changing environment and is excited by the chance to play a large role in strategic development and delivery
• Committed to the value of online collaboration and ensuring our clients are successful; we love seeing hunger and ambition
• Works with a minimum of supervision; capable of strategically prioritizing multiple tasks in a proactive manner