Marketing Content Editor - realtor.com

Realtor.com®, a subsidiary of News Corp, currently has an opportunity for a Marketing Content Editor.

This individual contributor would be responsible for content development, copy and image creation and the research needed to build engaging material for business to business marketing across multiple media channels. The audience is primarily real estate brokers and agents. Objective of this role would be to construct thematic business themes, and credible and original content that will help the real estate professional grow their business. Focus is oriented on the use of online marketing and technology, proven business practices and strong advice based on actual use cases.

Duties & Responsibilities:

• Create thought pieces
• Submit articles to be used in trade publications and paid editorial placements
• Content building for out B2B customer facing web sites and landing pages and driving visits to it by creating interest and offers
• Creation of email & newsletter content that gets viewed clicked and drives actions, downloads, and form leads and social sharing and provokes discussion and mindshare
  • Content needed also extends to presentation material for webinars and events, plus review of what is in discussion on our related social media venues
• Select key words and search engine marketing to direct properly segmented attention to the content
• Keeping an eye out for competitors who are duplicating our efforts and keeping a step ahead of the content they are sending to the same recipients
• Review current content
• Analyze test metrics
• Researching what is trending in the industry and leading the development of appropriate content artifacts for marketing campaigns

This is a team environment with strong campaign managers who will assist in implementation and who will be able to offer data on customer reaction, actions taken and industry reaction. It is an exciting environment. There is lots of room to make your mark with innovation, testing and using all of your visual, video and verbal skills to build on an already successful model.

Education, Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or related major
• Minimum 5+ years of marketing, campaign and content experience in a corporate setting
• Expertise in content marketing and writing including translating business goals and strategies into actionable and measurable marketing communications campaigns
• Outstanding writing, messaging, copywriting and proofreading skills
• Experience with Salesforce.com and related Marketing Automation and Content Management solutions is preferred
• Current/Recent Real Estate industry experience is preferred
• Experience working with multiple internal stakeholders
• Experience effectively collaborating across multiple teams
• Self-driven and self-sufficient
• Organized, detailed and deadline-driven
• Should be open to Travel: 15 - 20% of time