Marketing Manager

Marketing Manager San Francisco Association of Realtors®

We are looking for a seasoned, all-around marketer who is comfortable writing, designing, implementing, and tracking results of cross-functional marketing campaigns, plus working collaboratively with The San Francisco Association of Realtors® (SFAR) small but mighty staff and volunteer Realtor® leadership. An interest or background in real estate is a plus!

The San Francisco Association of Realtors® is a vibrant professional organization with more than 4,000 Realtor members®. The Marketing Manager is responsible for creating and executing all marketing communications for this membership, focused on promoting events, technology tools, services, professional development and networking opportunities, as well as sharing real estate industry news. You work in coordination with the SFAR staff, as well as the volunteer Board of Directors, Committee leadership, and other Realtor® member liaisons. The metric for success is Realtor® member engagement.

The Marketing Manager is responsible for:

• Developing the overall marketing calendar and strategy for the organization including timelines, resources, requirements, and measuring success;
• Writing and publishing weekly e-newsletters and frequent emails to members through Constant Contact;
• Leveraging Canva or another design platform to create digital graphics;
• Creating and publishing content on SFAR’s Facebook and Instagram accounts;
• Maintaining and updating events, articles, and other content on the SFAR website;
• Writing scripts, coordinating production with a video editor, and publishing short videos to SFAR’s YouTube channel;
• Writing and publishing text messages on the TextingBase platform to support urgent/key initiatives;
• Partnering with the SFAR Events Manager to support large and small member events with graphic design, presentation development, website design through Squarespace, Zoom management, and more;
• Leading sponsorship outreach to affiliate members and other real estate-related companies to help underwrite key events and initiatives;
• Ensuring sponsors are promoted in event marketing including social media, emails, web content, videos, signage, and more;
• Maintaining and updating the SFAR’s Foundation’s Welcome Home Project website;
• Providing the non-profit Welcome Home Project with graphic design, video development, social media management (Instagram and Facebook), and more; and
• Supporting SFAR executive leadership on communications needs as they arise, including a monthly President’s Letter to membership.