Director of Marketing

Why SentriLock?

SentriLock, LLC, a global provider of access control services, is looking for a Marketing Director to join our family. A subsidiary of the National Association of Realtors, SentriLock is a nationally-certified “Great Place to Work” and provides competitive pay, excellent benefits, and a supportive work environment committed to developing our team members. Working for SentriLock is more than just a job, it’s an experience!

As the Marketing Director for SentriLock, you contribute to the organization's long-term growth and success by managing, leading, and developing department staff, and overseeing the development and implementation of the corporate marketing strategy.

Some of the great benefits include generous PTO, flexible schedules, ability to work hybrid in office/work from home schedule, casual work environment and our manager incentive bonus!

Location: SentriLock Headquarters in West Chester Township, OH offering a hybrid in office/WFH schedule.

Develop overall marketing and global brand strategy

• Build relationships with customers to understand the needs and define our product value
• Collaborate with sales to understand goals, and support those needs
• Support the development of the sales pipeline and sales effectiveness to convey and represent the value of the SentriLock products through marketing materials, messaging and promotional efforts
• Establish and maintain strategic industry partnerships
• Partner on the customer advisory board
• Collaborate with CSMs to understand customer needs and help grow adoption
• Collaborate with Product Team to understand and influence product roadmap and accurately communicate product functionality and key differentiators
• Develop and execute a social media strategy
• Develop and execute the overall marketing strategy
• Develop and manage brand story and guidelines
• Drive our buzz and PR activities in order to raise awareness
• Drive awareness and engagement in the customer base and industry of product users

Oversee all marketing functions

• Collaborate closely with executive team, sales, customer success, and product management to ensure marketing strategy aligns with overall goals
• Planning, goal setting and measurement for marketing strategy
• Demand generation - create and execute campaigns
• Develop web and digital marketing plan
• Build the marketing technology stack
• Develop and implement plans for PR, social media, and communications
• Develop company-level and product-level marketing and messaging to uniquely position SentriLock in the market
• Oversee and approve content development. Develop the content strategy that supports inbound marketing and sales enablement
• Ensure graphic design content pipeline is managed while conforming to brand guidelines
• Source and manage a combination of internal and outsourced agency resources
• Collaborate and support internal marketing and communication needs
• Develop and manage to the Marketing budget

Recruit, hire, train, coach and mentor employees building a high performing team.

• Develop and monitor employee goals and deliver performance reviews
• Review and prioritize marketing projects
• Prepare and manage the department budget, create and implement department goals
• Manage a multi-functional team in the Branding department to ensure individual, departmental and organizational goals are exceeded
• Collaborate with all SentriLock departments and key stakeholders to support the success of goals and strategy
• Identify and manage third-party resources to deliver on project needs as needed

Advanced understanding of the SentriLock products and industry knowledge

• Stay abreast of competitor products and offerings
• Acquire and maintain a deep understanding of SentriLock’s products, features and value proposition
• Develop and maintain industry knowledge including vendors, partners and partnership relationships
• Help us know our customers, and understand the real estate industry, our customers' needs and the associated industry structure

Requirements

Educational Requirements/ Preferences

Bachelor's Degree - Required

MBA or Master's Degree - Preferred

HubSpot certification - Preferred

Google Analytics certification - Preferred

Experience Requirements/ Preferences

5+ Years Marketing leadership - Required

8+ Years B2B marketing experience - Required

3+ Years Experience in SaaS environment - Required

Account Based Marketing Approach experience - Preferred

Familiar with Real Estate industry - Preferred

Other Requirements/ Preferences

Core strength in digital or product marketing

Experience working with agencies to execute the marketing plan

Ability to develop messaging and create content including blogs, press releases, web and email copy,

product collateral, presentations and social media posts

Leadership In-Office expectation is Tuesday/Wednesday/Thursday