Marketing Specialist

Position Summary

The Marketing Specialist plays an integral role in developing and executing marketing plans designed to expand FMLS brand awareness, promote our products, and grow the company strategically.

This position offers a unique opportunity for a creative professional. You'll be able to grasp real estate agent & broker needs and consumer behavioral trends, and then design and implement innovative campaigns that influence the behavior of both constituencies, a primary goal of ours.

The Marketing Specialist shall be well-versed in leading-edge marketing concepts, principles, and tactics in the real estate sector.

Responsibilities:

Corporate Communications

• Regularly refine and maintain corporate communication guidelines including, but not limited to, logo use, email, letterhead, etc. Ensures all communications are consistent with strategic goals.
• Development of marketing brochures and other collateral as needed.
• Participate in the ongoing evolution of FMLS’ marketing communication plan.
• Write compelling copy to increase and support business growth, member product knowledge, and consumer engagement

External Releases

• Design and write external press releases, white papers, and other briefs.
• Build external advertisements (print and electronic) as needed.
  

Social Media

• Create, edit, and publish relevant material on FMLS’ social media channels.
• Engage with and respond to member & consumer messages and posts.
  

Website Content Management

• Collaborate with FMLS stakeholders to develop engaging content and key messaging for our members.
• Write, edit, and publish compelling, original content that helps members & consumers better understand FMLS’ business, products, and services.
• Create headlines, sound bites, and summaries that entice readership.
• Newsroom content is developed and published as meaningful stories emerge. Carousel articles and photos are to be maintained weekly.
  

Trade Show and Association Events

• Coordinate booth displays and marketing materials for all external trade shows, expos, and events.

Other Essential Job Functions & Skills:

• Proven communication skills, including communicating with others, listening effectively, interviewing and gathering information from sources at all levels in the organization, and working with varying levels of staff.
• Working knowledge of content management systems.
• Extensive experience with social media platforms.
• Must be able to multi-task and set priorities.
• Experience working under pressure and managing multiple tasks at once.
• Solid understanding of web content strategies
• Needs minimal supervision

Job requirements:

• Bachelor’s Degree in Marketing or related field.
• Minimum 3+years of professional writing experience, ideally developing content related to real estate or technology products.
• Superior attention to detail, especially in grammar, punctuation, and style issues.