Digital Marketing Analyst

Who we are:

Founded in 2008 W+R Studios is a privately held leading software provider in the real estate industry. Our suite of products help real estate agents, brokers, and MLS organizations do more business. Now, with two offices and 40 employees, W+R Studios has grown not only in size, but also in product offerings, and revenue.

We are seeking a talented and motivated individual to empower the organization to be more data driven across the Marketing, Finance, and Product teams. A successful candidate will have a strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools. The position will perform deep analysis of performance data for internal consumption as well as relentlessly pursue better ways to incorporate analytics into content related projects and processes. 

This position will preferably work out of our headquarters in Huntington Beach, CA, or alternatively our office in Boulder, CO.

What you’ll do:

• Work with multiple stakeholders across the organization to define data needs and create workflows based on changing business needs.
• Work closely with Marketing, Finance, and Product teams to manage reporting and data analytics.
• Own the implementation of new tools and processes to collect and distribute reports, dashboards, and analysis. • Produce timely reporting for weekly and monthly business reviews.
• Optimize marketing campaign performances based on ROI analysis and identify conversion funnel inefficiencies.
• Create reporting and dashboards for Marketing and Finance to analyze revenue, profits, churn, and other SaaS KPIs.
• Analyze performance across our earned and owned channels (PR, Social, Content) and paid media to inform strategic allocation of resources.
• Understand and transform data into key metrics and build out the narrative that makes those numbers actionable.
• Identify marketing opportunities based on W+R Studios’ and third-party data.

Who you are:

• Personable, approachable and able to connect with everyone on the team and throughout the business.
• You enjoy transforming data into compelling visualizations and clearly defined dashboards via Tableau, Google Analytics, and other tools.
• Highly motivated and takes pride in making a positive impact on the bottom line.
• Analytical, data-driven, resourceful and a structured problem solver with a critical eye.
• Able to communicate complex data analyses to a wide variety of stakeholders.
• A strong communicator with the ability to be self-directed when necessary.
• Proficient in site, social and media analytics.

Requirements:

• BA/BS degree (preferably with quantitative focus).
• 3+ years of professional experience, preferably at a small or mid-sized SaaS company.
• Experience in campaign measurement, ROI, and attribution.
• Strong Google Analytics, SEO, Tableau, SQL, and Excel skills.
• Experience with Salesforce, Intercom, SendGrid, and/or Act-On is a plus.