Marketing Operations Manager

FBS, the 40+ year leader in software and solutions focused on real estate Multiple Listing Services (MLS) is seeking a Marketing Operations Manager to improve effectiveness, efficiency and results from marketing efforts through technology, software and systems. The Marketing Ops Manager is the SME for the digital, tech and software platforms that power marketing team efforts and results to include: WordPress, GreenRope, CoSchedule, NetSuite CRM, Constant Contact, Google Analytics, Google Search Console and more.

Highly adaptable, both marketing ops and tech-knowledgeable, with a passion for and experience in both disciplines, s/he will work with a variety of FBS team members to develop, execute and measure various integrated, multi-channel, marketing campaigns contributing to increased sales, product/feature adoption and subscriber- engagement. From building landing pages to launching Google ad-word campaigns, targeted social media advertising to building client journeys, maximizing online presence to delivering quarterly metrics and data that measure team efforts, the Digital Marketing Operations Manager is the “digital-operational-hub” of the entire team.

Joining a nimble, efficient, geographically dispersed marketing-team, you are:

• Mid-level B-to-B, software/MarTech/digital marketing pro; knowledgeable about best-in-class marketing technology software and tools that make operations hum.

• Enthusiastic about the opportunities to marry traditional tactics to tech, gaining efficacy, delivering actionable data/insights and providing a more strategic approach to marketing investments and activities.

• Self-initiating and curious, learns proactively.
• Collaborative and communicative; adept at working with different teams and stakeholders to understand and/or understand business challenges and needs
• A great problem solver and solution-innovator.

• Empathetic, self aware and emotionally consistent. Can work through business challenges with respect and empathy, focused on trust and creating win-win outcomes.

• Results focused and reality sensitive. Actively tempering drive for results with business realities and demonstrating flexibility and consistency for best outcomes.

• A reliable, trusted source for subject matter expertise as we blaze new trails. You’ll lead the way proposing and implementing new techniques.

Your Responsibilities Will Include:

• Web:
  • Manage company websites: ensure brand consistency, content positioning for best experience, CTA and content placement, SEO and more.
  • Provide metrics and make recommendations for improvements that bolster SEO, web presence visitor experience, etc.
  • Create landing pages as needed (WordPress)

• Marketing Automation:
  • SME and super-user for MA and work-management software and in collaboration with the marketing team, plan, execute and measure data-driven, integrated, cross-channel and cross-customer, content-marketing strategies.
  • Ensure integration with necessary systems companywide. Maximize impact of content assets.

• Social Media:
  • Responsible planning and executing social media strategy that delivers the highest engagement, incorporating content from multiple content creators (not traditional lead gen).
  • Know, reference/cross reference and utilize company-created content and important and/or timely news to promote and/or cross promote the business, company, products via different channels.

• Email Marketing:
  • Manage email marketing platforms and campaigns (emails, e-newsletters) for company and individual product lines to ensure highest open and engagement rates with target audience.
  • Guide Product marketing staff through customer segmentation, mapping and creating customer journeys and workflows that ensure targeted engagement at key business inflection points.

• Develop understanding different client (personas) and unique end-user journeys in relation to ensure laser focused delivery of marketing messages

• Create transparency:
  • Deliver metrics/reporting to team and management on various activities and initiatives
  • Make it easy for team and management to access important metrics

About You:

• Excellent communication and collaboration skills; works positively cross functionally and with deadlines

• Strong self direction and self initiative with proven success working remotely

• Knowledge (and understanding of) best-in-class Marketing Technology. Tools/Software we use include GreenRope, CoSchedule, NetSuite CRM, Constant Contact, Google Analytics, Google Search Console

• 2-5 years experience in a digital marketing and/or MarTech position focused on professional B-to-B software that includes web (incl. SEO), social media, email marketing plus integrating different martech systems and platforms.

• WordPress experience; can make changes to existing templates, build landing pages with provided content and creative

• BS in Marketing, Digital Marketing Communications or similar field

• Adaptive and flexible; can navigate an existing business structure thoughtfully and make recommendations for progress and improvement

• Thrives in a multi-dimensional role with different campaigns and activities, each with unique goals and outcomes are happening simultaneously

• Highly organized and detail oriented

• Data-driven; manages campaigns for results; initiates change to maximize impact

• Positive, team oriented

About FBS:

At FBS, our software products + our people drive our success. We're one of the top three vendors in the world for MLS software and growing. Hiring the best and the brightest means we pay competitively, have strong healthcare benefits, provide a professional-yet-casual, resource-rich working environment (both local and remote) and enjoy the freedom to be individuals who work together towards common goals. FBS is 100% employee owned so your peers aren’t co-workers, they’re business owners. That means each employee-owner earns company stock in addition to their salaries for contributing to the company’s growth and long-term success: you actually get out what you’ve put in. There’s no bureaucracy or red tape; just a solid team of experts who love coming to work, collaborating, getting things done and making customers happy every day.